Revenue Growth Diagnosis

Your next growth move is already in the business.

I find the revenue leaks you stopped seeing, rank the opportunities and turn the best three into measurable experiments.

Test small. Scale what works.

Judah van Wees
Judah van Wees
Growth strategist and revenue architect

Industries helped

CybersecurityITSaaSManufacturingRetailConsultingNon-ProfitTelemarketingNetworkingTelecomFitness
4xregional revenue growth
6 of 7years as fastest-growing region
10+years building growth
44%higher opportunity conversion

Growth rarely disappears.
It gets trapped.

In weak conversion. Forgotten customers. Underused partnerships. Offers that leave value on the table. Data nobody acts on.

Most businesses add more activity. I start by finding what already leaks.

Eight areas.
Three lenses.
One clear start.

Different industries. The same commercial question: where is revenue being created, and where is it leaking?

Revenue grows throughmore clients×bigger transactions×more often

Improve each by 10%. Revenue grows by 33.1%.
01

Awareness

Get noticed by the right people.

02

Acquisition

Turn attention into customers.

03

Activation

Deliver value sooner.

04

Revenue

Increase value per transaction.

05

Retention

Give good customers reasons to stay.

06

Referrals

Turn trust into new demand.

07

Resources

Make existing assets work harder.

08

Data

See what pays. Double down.

More. Scale what works.

Better. Remove the friction.

New. Test the next credible bet.

Leave with the map.
Start with the moves.

One focused engagement that turns scattered growth ideas into three measurable priorities.

You receive

  • 01A scan across all eight growth areas
  • 02A map of revenue leaks and opportunities
  • 03Every idea ranked by impact and effort
  • 04Your first three experiment designs
  • 05Clear success metrics for every move

You know what to stop, what to improve and where to place the next growth bet.

Plan growth consult If I do not believe I can help, I will say so.
01

Diagnose

See the complete revenue system. Find what others miss.

02

Prioritise

Map everything. Start with the three best moves.

03

Prove

Test small. Scale only when the evidence says yes.

Three priorities create momentum. Thirty create theatre.

Already have a strategy?

Good. We find where execution and reality drifted apart.

Enough ideas already?

Good. We decide which three deserve resources now.

Cannot add headcount?

Good. We unlock more from what is already in the system.

More revenue. Fewer leaks. No extra commercial headcount.

Kill the leaks.
Unlock the growth.

Strategy.
Systems.
Humanity.

I build growth systems where strategy, marketing, partnerships and execution meet.

After joining Barracuda as its third employee in the Netherlands, I helped grow Benelux and Nordics revenue fourfold. More than a decade in growth has taught me one thing: numbers move when people do.

  • MSc Organisational Change and Consulting, Cum Laude
  • BSc Business Administration
  • 10+ years in growth, technology and leadership

Let’s find your
three best moves.

Tell me where the business is today and what you want growth to change.

If I do not believe I can help, I will say so.